Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.
The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.
The company intends to utilize the net proceeds from the issue towards the funding of the following objects:
| IPO Opening Date | Jul 4, 2023 |
|---|---|
| IPO Closing Date | Jul 6, 2023 |
| Issue Type | Book Built Issue IPO |
| Face Value | ₹10 per share |
| IPO Price | ₹301 to ₹317 per share |
| Market Lot | 47 Shares |
| Min Order Quantity | 47 Shares |
| Listing At | BSE, NSE |
| Issue Size | [.] shares (aggregating up to ₹405.00 Cr) |
| Fresh Issue | [.] shares (aggregating up to ₹270.00 Cr) |
| Offer for Sale | [.] shares of ₹10 (aggregating up to ₹135.00 Cr) |
| Share holding pre issue | 69,145,806 |
| QIB Shares Offered | Not more than 50% of the Net offer |
| NII (HNI) Shares Offered | Not less than 15% of the Offer |
| Retail Shares Offered | Not less than 35% of the Offer |
| Basis of Allotment Date | 11 July 2023 |
|---|---|
| Initiation of Refunds | 12 July 2023 |
| Credit of Shares to Demat Account | 13 July 2023 |
| IPO Listing Date | 14 July 2023 |
Senco Gold IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹405.00 Crores. The issue is priced at ₹301 to ₹317 per share. The minimum order quantity is 47 Shares.
The IPO opens on Jul 4, 2023, and closes on Jul 6, 2023.
Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
The Senco Gold IPO opens on Jul 4, 2023 and closes on Jul 6, 2023.
Senco Gold IPO lot size is 47 Shares.
You can apply in Senco Gold IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services.
The finalization of Basis of Allotment for Senco Gold IPO will be done on Tuesday, 11 July 2023, and the allotted shares will be credited to your demat account by Thursday, 13 July 2023.
Check the IPO allotment status.
The Senco Gold IPO listing date is 14 July 2023.
To Bid online, you need
Demat Account and Pan card.
Login to SMC account and
select the Senco Gold IPO
Enter UPI Id & Mobile number
Place your number of bids
with the exchange
A UPI mandate is sent to your
UPI App to block your funds.
